When one is truly committed…
We have been doing some in-depth research (good work Nat!) on our potential market and finally see both the massive opportunity in the market and the breadth of competition we face. While the second aspect is certainly frightening it was also very reassuring; the existence of competitors who are more than just startups proves the existence of a market. Our original hope was to find more of a “green field” with fewer competitors and hopefully therefore an easier time for our startup company to establish a presence. Unfortunately, there are not as many big “green fields” around any more and the ones that are there tend …