Ready, fire, aim?
When is jumping on an opportunity prior to fully planning out a scenario a smart move? I’m thinking about this because last week the opportunity presented itself to acquire the services of a good development team and I jumped on it. One of my potential executive advisers questioned whether or not I was pulling a “ready, fire, aim” maneuver given we are not absolutely clear about the buying motivation and needs of our target market or even which of the potential target markets we want to focus on first. To me, this gets down to a question of tolerance for …